Mission Control Business Dashboards & Insights
Bring your business data into one clear view of performance, priorities, and changes that need your attention.
Mission Control is in development and not available yet.
Business Overview — This month compared with last month
- Revenue: 412,300 (+6.2%)
- Orders: 1,284 (+3.1%)
- Average order value: 321 (+2.9%)
- Returning customers: 38% (−1.4 pts)
Needs attention
- Orders from Instagram are down 12% on last week
- Four best-selling items are below their reorder level
- Overdue invoices are higher than last month
Choose the areas you need
Mission Control is one analytics product. You enable the areas that matter to your business.
Business Overview
A one-page summary of the areas you enable. It uses the same figures as those areas, not a separate set of calculations.
Typical measures
- Headline results from each enabled area
- Changes compared with the previous period
- Items that need attention
Sales
Revenue, orders and what drives them.
Typical measures
- Revenue and orders over time
- Average order value
- Sales by product, channel or location
- Top and declining products
Inventory
A reporting view of stock levels and movement, read from the system where you manage stock.
Typical measures
- Stock levels and stock value
- Fast- and slow-moving items
- Items below reorder level
- Days of stock remaining
Customers
Who buys, how often, and who has stopped.
Typical measures
- New and returning customers
- Purchase frequency
- Customers who may be lapsing
- Customer segments
Marketing
How channels and campaigns contribute to results.
Typical measures
- Leads and orders by channel
- Campaign results
- Cost per lead or order, where spend data exists
- Conversion over time
Finance & Cash Flow
A reporting view of income, costs and cash, read from your accounting records.
Typical measures
- Income and expenses over time
- Gross margin
- Cash in and cash out
- Outstanding receivables and payables
Mission Control is for reporting and analysis. It reads your data; it doesn’t manage stock, edit accounting records or replace your CRM.
Shared across every area
Planned capabilities. Details are confirmed during setup.
Consistent definitions
Each figure is calculated one way and documented, so a number means the same thing everywhere.
Period comparisons
This week, month or quarter against the one before.
Attention flags
Notable changes are highlighted, so you know where to look first.
Filters
Break results down by period, location, channel or category where your data allows.
Scheduled refresh
Figures update on an agreed schedule instead of being rebuilt by hand.
Data preparation and setup
Most of the work is in the data. Setup follows the same steps each time.
Review your sources
The spreadsheets, exports and systems your figures come from.
Clean and structure
Fix duplicates, gaps and inconsistent formats so the figures can be trusted.
Agree the KPIs
Choose the measures that matter and define how each one is calculated.
Build and validate
Check dashboard figures against your own records before handover.
Hand over and refresh
Access for your team and a regular data refresh.
Free tools that help you prepare: Data Health Scanner (opens in a new tab) · KPI Architect (opens in a new tab)
Optional add-ons
Scheduled Reports
A report on the areas you choose, sent by email on a fixed schedule.
Automated KPI Briefings
A short written summary of what changed and what needs attention.
Planning your reporting?
Mission Control isn’t available yet. Tell us which figures you track today and where they come from, and we’ll reply by email.
Need your data cleaned or connected first? See Orbit Data Setup